Specifically, you can utilize the lessons provided in Influence to persuade others. Influence concludes that you can also adopt the approaches adopted by compliance professionals. The book’s findings are backed up by numerous empirical studies conducted in the fields of psychology, marketing, economics, anthropology, and social science. Influence is a psychology book examining the key ways people can be influenced by “Compliance Professionals”. If you don’t already have the book, order the book or get the audiobook for free to learn the juicy details. Has Influence been gathering dust on your bookshelf? Instead, pick up the key ideas now. Cialdini is President of INFLUENCE AT WORK, an international consulting, strategic planning and training organization based on the Six Principles of Influence.Life gets busy. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.ĭr. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School ofĬommunications, and the Graduate School of Business of Stanford University. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. Cialdini is the most cited living social psychologist in the world today.ĭr. In the field of influence and persuasion, Dr. His most recent co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today & Wall Street Journal Best Seller Lists. Influence has been published in twenty-five languages. Worldwide, Influence has sold over 2 million copies. His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. Cialdini is the most cited living social psychologist in the world today.

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